The Plumb

For UK professionals · No coding required

You don't need to code. You need to know your problem better than anyone.

Practical AI for professionals with twenty years of domain knowledge. Your experience is the asset. AI is the lever.

Free forever. No spam. Unsubscribe any time. Privacy.

The Domain Problem Audit — twenty minutes, one page, the first step everything else builds on. Or see the course.

A real example

Thirty years in restaurants. Zero coding. Four weeks later — one working ops system.

A restaurant operations director knew exactly what was broken: menus, wastage tracking, EHO compliance, asset registers, all of it spread across spreadsheets and ring binders.

She didn't start with AI. She wrote every process down first. Then she built it: menu costing, wastage reporting, the audit trail and the asset register, all connected, with an AI coding assistant doing the code.

She is still not a programmer. The AI didn't have the knowledge. She did.

Operations dashboard for a restaurant: food gross profit, wastage by category, EHO audit trail and asset register
Illustrative recreation of the system she built.

The method

Structured learning that respects what you already know.

Domain first, AI second

You start by mapping the problem you understand better than anyone. The tools come after, and make sense faster because of it.

One real output per module

Every course module ends with something you built for your own work. No toy examples, no theory drills.

Weekly intelligence

AI news every Tuesday. Short, checked against sources, written for professionals rather than engineers.

A realistic time budget

Half an hour a week for the newsletter. Two to three hours a week for the course. Built around a working life.

Who this is from

I've been building businesses for twenty years. Some people paint. I build companies.

Property development, automated trading systems. Most of what I know came the hard way, and the hard lessons are the ones worth passing on.

I talk to a lot of people over 40 who are intimidated by AI. They're operating from the wrong frame: it's going to replace me. Here's the correct one: you have twenty years of problems, fixes, mistakes and wins that AI cannot replicate. Guided by someone who knows their field, these tools are the biggest lever I've seen in twenty years of business. Unguided, they're close to useless.

Read the full story →

The founder of The Plumb, standing at a desk in a bright office

Learning pathways

Three ways in. All of them practical.

Beginner · Founding cohort

First Build

£80

Five weeks. One real workflow from your own work, built and running by the end. Video + worksheets, 2–3 hours a week.

See the course
Intermediate

AI Applications

£350

Apply AI across real work: document automation, research synthesis, client communication. Hands-on, outcome-focused.

Join the waitlist

Free forever. No spam. Unsubscribe any time. Privacy.

Advanced

Build Your Own System

£2,000

The complete programme — from foundations to building real tools for your domain, end to end.

Join the waitlist

Free forever. No spam. Unsubscribe any time. Privacy.

All courses include lifetime access to materials and a 30-day money-back guarantee.

Questions

Plain answers.

Do I need any technical background?

No. The course assumes you can use a web browser and email, nothing more. What it does assume is experience: you know a trade, an industry or an operation well. That knowledge does the heavy lifting.

How much time does this take?

About half an hour on a Tuesday for the newsletter, and two to three hours a week for five weeks of course. If a week goes sideways, the materials wait for you. Nobody falls behind.

Why not just use free resources?

You can, and some are good. What free resources don't do is start from your work. Generic tutorials teach tools; this teaches you to turn a process you already understand into something that runs. If free gets you there, take it. The newsletter costs nothing precisely so you can judge us before spending anything.

Is there a refund policy?

Yes — 30 days, money back, no interrogation. Details on the refunds page.

Start with the free worksheet.

The Domain Problem Audit plus the Tuesday letter: plain English, no hype. Free forever. Unsubscribe any time.

Free forever. No spam. Unsubscribe any time. Privacy.